Telli is a traditional Emirati craft that is handmade by Emirati women. Metallic and silk threads are braided on a tool called a “Kajooja” to make Telli which was traditionally, and to this day, used to adorn women’s clothing and more.
About the Brand
In 2006, Her Highness Sheikha Shamsa bint Hamdan Al Nahyan and the Emirates Red Crescent President’s Assistant for Women’s Affairs set out to provide women with training, designs, raw materials and marketing services to create culturally-inspired products and assist them in earning a dignified living while sustaining traditional crafts. Boasting more than 200 craftswomen of different nationalities and ages, Al Ghadeer UAE Crafts has multiple product lines, including corporate gifts, stationery, home accessories and fashion.