The 9 Emotions of Indian Cinema Hoardings

Art Jameel

The 9 Emotions of Indian Cinema Hoardings

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The erotic, the valorous, the furious, the terror-stricken, the pathetic, the comic, the disgusting, the marvellous and the peaceful: this book picks each of the emotions apart and explodes them into their modern context: Indian cinema billboards, or hoardings, as they are popularly known.

A team of hoardings artists from Chennai's vibrant Kollywood movie industry have created monumental paintings expressing each of the nine emotions in their own inimitable style. For the initiated, insightful essays illuminate this fascinating intersection of culture, commerce and politics.

Hardcover

96 pages

Dimensions: height 27.0 x width 23.0 x depth 1.5 cm

ISBN: 9788186211274

Publisher: Tara Books

Published 2008

Country of publication: India

Weight: 0.8 kg

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Gita Wolf was born in Calcutta but educated in different cities in India, including New Delhi, Hyderabad, and Bangalore. She received her Masters degree in Comparative Literature from the University of Erlangen/Nuerenberg, Germany. In 1994, she started Tara Books, as an independent publishing house based in India. Beginning with The Very Hungry Lion in 1995, she has written over 20 books for children and adults. Several have won major international awards and been translated into multiple languages. Her book, Do! was honoured with the prestigious BolognaRagazzi New Horizons award. Another title, Gobble You Up went on to win the Aesop award.

Renowned for his pioneering use of colour, M. P. Dhakshna is among the most talented of the newest generation of hoardings artists.

Sirish Rao is one of the most exciting new voices in contemporary Indian writing. He has authored 16 books, ranging from novels and children's books to re-tellings of myths and collections of pop art.

V. Geetha is a writer, translator, social historian, activist and freelance editor with a number of small research journals. A leading intellectual from Tamil Nadu, she has been active in the Indian women's movement since 1988, organising workshops and conferences. She has written widely, both in Tamil and English, on gender, popular culture, caste, and politics of Tamil Nadu.

Tara Books is an independent publishing house started in 1994 by Gita Wolf and specialising in the visual arts. Still, many of the books published by Tara Books defy strict genre classification—with titles ranging from children’s picture books, through graphic novels, to photography and book art.

Gita Wolf was born in Calcutta but educated in different cities in India, including New Delhi, Hyderabad, and Bangalore. She received her Masters degree in Comparative Literature from the University of Erlangen/Nuerenberg, Germany. In 1994, she started Tara Books, as an independent publishing house based in India. Beginning with The Very Hungry Lion in 1995, she has written over 20 books for children and adults. Several have won major international awards and been translated into multiple languages. Her book, Do! was honoured with the prestigious BolognaRagazzi New Horizons award. Another title, Gobble You Up went on to win the Aesop award.

Renowned for his pioneering use of colour, M. P. Dhakshna is among the most talented of the newest generation of hoardings artists.

Sirish Rao is one of the most exciting new voices in contemporary Indian writing. He has authored 16 books, ranging from novels and children's books to re-tellings of myths and collections of pop art.

V. Geetha is a writer, translator, social historian, activist and freelance editor with a number of small research journals. A leading intellectual from Tamil Nadu, she has been active in the Indian women's movement since 1988, organising workshops and conferences. She has written widely, both in Tamil and English, on gender, popular culture, caste, and politics of Tamil Nadu.

Tara Books is an independent publishing house started in 1994 by Gita Wolf and specialising in the visual arts. Still, many of the books published by Tara Books defy strict genre classification—with titles ranging from children’s picture books, through graphic novels, to photography and book art.

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