Art Jameel
Arabic for Designers: An Inspirational Guide to Arabic culture and creativity
Using visual examples and case studies, Mourad Boutros takes the reader through the entire range of graphic design applications, newspaper and television news typefaces, book jacket designs, corporate and brand identity, logotype conversions, advertising, design for print and fine art. The author shows how non-Arabic speaking designers can work with the language and understand and respect its cultural nuances, whilst avoiding the pitfalls and mistakes to which many others have fallen victim. Arabic for Designers demonstrates how designing with Arabic can yield incredibly innovative, beautiful and successful results. Boutros addresses the rise in global awareness about Arab culture in ways that inform and inspire. This book is an invaluable reference for design students, design professionals, marketers and anyone interested in Arabic culture & language.
Colour illustrations
Hardcover
224 pages
Dimensions: height 26.2 x width 18.0 x depth 2.032 cm
ISBN: 9780500519530
Publisher: Thames & Hudson
Published (date)July 18, 2017
Country of publication: London, United Kingdom
Weight: 1 kg
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