Rewind was established in 2018, based in Cairo, Egypt, driven by a passion for notebooks. As a kid keeping a journal was a ritual to Nada, it is a way of stopping for a moment and putting in words that she has experienced or what she sees. However, not just any notebook will do for her as she is a bit picky when selecting the goodies that will allow her to express herself. Every time she sees a bunch of notebooks in a bookshop, she could stay for hours analyzing every small detail of each notebook to decide which one to buy. And this where it all begins, when a voice inside her head said “Let’s do it my way", she began collaborating with the world greatest husband Sherif and the marketing manager as well.
